“We remember things that are well known; yet we are, at the same time, trapped in their clutches.
A new impression always also implies a new encounter.”

Our core competency: concepts.

Only through the right concepts and targeted creativity can marketing measures have the right effect and stand out in the contest for the best, often emotionally laden messages.

In an age where target groups are drowned by an “information overload”, companies from every sector have to take the right steps to make their voice heard. The right brand and the consistent design and communication thereof are instrumental in contributing to the success of the company.

In this regard, keep in mind, for instance, the most popular media. Ask readers, viewers or radio listeners what they have read in the print media, watched on television or heard on the radio – in other words, do what the major market research institutes do on a daily basis. Readers mainly remember the names of magazines or newspapers, viewers remember the TV format or the anchors, and radio listeners recall the names of radio stations. Despite the fact – and due to the competitive conditions and concentration of communications – television stations, for instance, have begun focusing intensively on consolidating the brand of their station, since individual program formats have already begun losing their uniqueness in the perception of the target group.

A similar observation can be made among business enterprises (B2B and B2C) which increasingly have to boost their products and bring them under a strong umbrella brand in order to build up trust, transparency and proximity to the target group.

In short: our concepts are based on today’s “brand era” requirements.

Koenig Corporate Text & Consulting offers:

1. Brand consulting; coordination of brand aims with all marketing instruments (mainly communication and pricing)
2. Creation of a brand culture, which emphasizes on, for instance, the umbrella brands and generates a positive resonance for all additional (product) brands
3. Coordinating online communications and online objectives
4. Securing theme-specific and brand-conform domains
5. Creating positive traffic with the aim of calling the attention of potential customers and stakeholders
6. Planning PR strategies and instruments which are based on a brand concept

Moreover, in connection with brand design and conceptualization, we are a success-oriented sparring partner when it comes to the stringent communication of innovative ideas and sustainable business models and installing a novel communication plan in corporate marketing.