“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” Mark Twain (1835-1910)

Copywriting with style and in the right style

Being a professional service provider, Koenig CTC offers copywriting “with style” and “in the right style” – a competent partner our clients can always rely on. Our goal is your lasting success.

As a “silent ghostwriter”, we work for your speeches, publications and internal concepts, as well as optimize the ideas and templates you require for press releases, direct and dialog marketing, speeches or business plans.

For more on potential copywriting products, visit us at our German website: www.schriftseller.de

We specialize in:

» Ghost writing and concept writing
» Copywriting and public relations
» Translations

Texts produced by Koenig Corporate Text & Consulting have one common goal – this goal is specified by our client and, as a rule, implies “image and sales”.

Depending on the type of text and media, the intentions, however, may vary significantly. Thus, a speech and a newsletter will have completely different formats and will, of course, be written in a totally different style. This sounds quite simple and plausible. In practice, however, it has to be taken very seriously.

Newsletter and promotional mailings should create the following effect:

1. Draw attention (“The letter should be read.”)
2. Create support and form a bond (“I like it.”)
3. Bring about positive action (“I’ll buy it.” or “I’m going to do it too.”)

In the medium and long term, avoiding negative effects – such as poor writing (loss of image) – is decisive for the success of the client. With regard to the positive impacts (understanding, move to purchase, etc.), it is essential to rigorously implement a proper mix of communication measures.

In other words: creating a strategy and plan of action, effective online and offline communication, filtering customer segments, highlighting core services, and fine-tuning to get the proper rational and emotional appeal.