Copywriting Rates
Copywriting rates for PR, marketing and advertising
Copywriting for PR, marketing and advertising makes up a wholly individual service that has one main goal: boosting the appeal, image and sales of our clients and their products.
Investing in professional copywriting that is efficiently tuned to fulfill the company’s requirements thus means only one thing: it is an investment … something which cannot be pulled out from the shelf but which should be managed by professionals who know which tool to use when in order to ensure that target groups feel properly addressed and are thereby encouraged to take positive action.
Generally, the fees for engaging professional copywriters are very low – in relation to the significance that their texts have for the company.
In Koenig Corporate Text & Consulting, you have the right partner who can offer you professional quality at competitive rates and who simultaneously seeks to maximize your company’s profits. Discuss your requirements with us in confidence, tell us about the content you wish and the timeframe you have chalked out. And watch how we put our commitment into action, bearing in mind the critical factors of time, costs and quality, to ensure your success.
Overview of our fees for PR, marketing and advertising (depending on the size of the company, significance of the text and deadlines):
| Product | Fee (subject to 19% VAT) | Rate per character |
| Slogans and claims | approx. EUR 300/- to EUR 1.500/- | ./. |
| Mailings & newsletters | approx. EUR 400/- to EUR 700/- | approx. EUR 0.13 to EUR 0.18 |
| Correspondence | approx. EUR 250/- to EUR 400/- | approx. EUR 0.13 to EUR 0.18 |
| Image brochures | approx. EUR 1.000/- to EUR 3.000/- | approx. EUR 0.12 to EUR 0.16 |
| Wordmarks | approx. EUR 500/- to EUR 2.500/- | ./. |
| Business plans | approx. EUR 800/- to EUR 5.500 Euro/- | ./. |
| Online texts | approx. EUR 800/- to EUR 2.500 Euro/- | approx. EUR 0.12 to EUR 0.16 |
