PR consulting and dialog marketing
“Only through dialog is it possible for companies to build up their image and promote sales of their products and services”.
“It’s impossible not to communicate”. This is a vital principle of PR and media communications. Even a company which puts in little effort in communication activities does, though in a relatively feeble way, communicate.
However, apart from extensive marketing activities, the quality of communication is decisive for the success of the company. Companies which advertise, send image brochures or newsletters are already involved in a dialog, even though this can often only be verified by way of precise controlling instruments.
Dialog marketing services
Our services: we develop dialog marketing campaigns within the scope of a consistent and strategic communication plan, create images in the minds of the target group and constantly focus on our clients’ sales.
Our direct services include:
- Copywriting and conceptualization for a direct marketing campaign in which our expertise helps convey images and information with a perfect blend of positive emotions
- Consulting aimed at a proper target group approach and selected address
- Strategic development and implementation of essential instruments within a company, including chiefly, for instance, newsletters, postal mail, correspondence with important reference groups (partners, suppliers, etc.) and brochures
PR services
Offering something good and praising it is especially effective when, in addition, others start praising the individual who offers it. “Do good and let others speak about it” has a multiplying effect particularly when media competency is reflected in one’s own image and innovative issues accompany corporate activities.
Our PR services:
- Setting up a press/news mailing list based on a substantial, regularly updated and comprehensive database
- Creation of a stringent, strategic communication plan
- Content writing, implementation and dissemination of press releases as well as updating information
- Developing PR collaborations between companies
