Koenig CTC is based in Berlin and run by proprietor Urs Koenig. A network of specialists who provide Koenig CTC and their clients the necessary expertise constitute the solid know-how vital for consulting, new ideas, research and copywriting.

An essential principle of working together is visible in our discreet business relationships and is applied mainly in, for instance, business plans, speeches, correspondence, and internal concepts. In this respect, Urs Koenig and his copywriting partners work “in the background” with the client, in an atmosphere of trust and with a focus on achieving the set goals.

In most cases – for the benefit of the customer, and taking into account modern-day conditions – it is not our intention to reinvent the wheel, but rather to create a clear and motivating message which can be conveyed universally and with a positive “power of persuasion”.

Urs Koenig (Dipl.-Kfm. and Dipl.-Kult. Man.; equivalent to MBA & Master of Cross-cultural Management) – background:

1997 to 2002: Graduate in Business Administration; 2004 to 2006: Graduate in Cross-cultural Management; 2006 to 2007: Teacher training programs at the HAF Hamburg (Hamburg Academy for Open Education) and WIWL (Weiterbildungsinstitut Westfalen Lippe, the Westfalen Lippe Institute of Further Education); 1997 to 2002: Radio host and author, journalist for special-interest magazines (media); 2002 to 2005: Freelance activities in PR and hosting activities; 2005 to 2007: Project trainer and director of studies for the Bachelor courses (Media, Finance) at the Steinbeis University Berlin; from 2006: Author and lecturer for distance learning courses and blended learning; from 2007: Consultant, author and think-tank for several institutions (including NPOs, trade and commerce, e-business, SMEs).

Publications:

• 2006/2008 “Unternehmensführung” (Corporate Management) – textbook for Akademie Deutscher Genossenschaften (ADG), Montabaur.
  
• 2009 “Fundraising-Praxis” (Fundraising in Practice), “Grundlagen des Sponsorings” (Fundamentals of Sponsoring), “Marketing in NPO” (Marketing in NPOs) and “Öffentlichkeitsarbeit in NPO” (Public Relations in NPOs) – course books for Studiengemeinschaft Darmstadt, SGD.
  
• 2010 “Marketingpraxis in Medienbetrieben” (Marketing Practice in Media Companies) – course book for Studiengemeinschaft Darmstadt, SGD.
  
• 2011 "Methoden der persönlichen Entwicklung" (Apporaches to Personal Development) - course book for Studiengemeinschaft Darmstadt, SGD. 
• 2011 “Ressource” (Resource) and “Managementprozess” (Management Process) – articles in: Glossar Kulturmanagement, Lüddemann/Lewinski-Reuter (eds.), VS Verlag für Sozialwissenschaften, Wiesbaden.