Oops, there it is, quality!
In times of information overload and a breathtaking diversification of products and services, the big Q is, at least from the consumer's point of view, hard to find. The aspired goal of several dissatisfied consumers in Germany is to have words that are backed by substance and stand for quality.

Our offer includes more than just euphemisms and looking up the Duden, the dictionary widely accepted as the authority on the German language. Know-how, creativity and involvement of the target group constitute the criteria for our work and our success.

FAQs
  
What is the core competency of Koenig CTC? What are their fields of specialization?  
 
Koenig CTC is a specialist for copywriting, generating new concepts and developing strategies as well as providing a strategic direction. Based on the challenges which companies face today, namely professionally highlighting their communications in a competitive market and building up positive “power of persuasion”, Koenig CTC’s expertise lies in generating integrated concepts and solutions that are focused on efficiency, authenticity and a positive image impact.

Who is Koenig CTC in person? Who are Koenig CTC’s clients?
  
Koenig CTC is run by proprietor Urs Koenig who personally supports and supervises the projects of existing clients. In general, the texts, concepts and additional communication instruments are prepared by Urs Koenig personally. Subsequently, Urs Koenig and the client discuss the strategic alignment of the project. This is a standard procedure as it is generally desired by Koenig CTC’s clients.
In case of major, complex projects, Urs Koenig works with a professional network of specialists in matters concerning know-how, efficiency and the specialized division of work, whenever this is required in the interest of the final product (for instance, in case of business plans, foreign languages, search engine optimization, etc.).

Why is copywriting so important?
  
Whether we are talking about concepts, business plans, newsletters, online communication, brands or even speeches, the type of text or written communication represents the primary form of expression in terms of corporate communications and the transfer of strategic and substantiated communication solutions.
Even in case of speeches or media presentations in front of the camera, i.e. in case of the spoken word, retaining ideas, milestones and guiding principles in written form is always a necessity.

What does collaboration at a personal level look like?
  
Koenig CTC operates throughout Germany and is on several occasions also involved in overseas projects as and when required by the client’s strategic focus. Depending on the requirements (timeframe, size of the order, need for coordination), contact with the client can be by telephone or even in a personal meeting.
In case of existing clients as well as ongoing, permanent collaborations, a personal contact between the client and Koenig CTC is expressly desired and is, no doubt, beneficial. Furthermore, in the scope of medium and long-term PR partnerships between Koenig CTC and their clients, we also offer a long-term 24/7 contact service.